You might remember the movie Her from 2013. In it, the protagonist forms an emotional connection with an artificial intelligence capable of learning, adapting, and responding in an almost human way. This movie seemed like pure science fiction a decade ago, yet today it reflects the reality we live in, where AI not only assists but transforms entire industries.
In last year’s edition of the Mobile World Congress, artificial intelligence took center stage, positioning itself as one of the core pillars of technological innovation. This year, AI is not only expected to maintain its central position but to cement itself as the key tool to address the challenges of an increasingly interconnected world.
In this context, Mobbeel stands out for its technical approach to developing AI-based digital identity verification solutions, which is why we will be present.
What is the Mobile World Congress 2025?
The Mobile World Congress, promoted by GSMA, will take place from March 3 to 6 at Fira Barcelona Gran Vía. This event has established itself as the most important meeting point for the world’s leading tech companies. Over the years, it has evolved from being a telecom-focused congress to becoming a global showcase for digital innovation.
Themes of MWC 2025 Barcelona
MWC 2025 Barcelona offers a window into the trends shaping the future of the industry. Under themes like 5G Inside, the congress will explore the capabilities of advanced connectivity and its impact on devices and services.
Meanwhile, Connect X will address the interconnection of multiple technological platforms, while GenAI will focus on generative artificial intelligence and its practical applications in fields such as healthcare. Topics like Enterprise Re-invented and Game Changing will highlight how organizations are transforming their structures and processes to adapt to a constantly evolving environment. Each of these themes marks a step toward understanding the disruptive forces shaping the future.
A topic for reflection: our digital DNA
Our society is undergoing a profound shift in priorities, moving from technological evolution to ecological transformation. In this sense, companies have an inescapable responsibility: to realign their values to embrace an innovation model that prioritizes environmental sustainability, gender equality, and social responsibility.
The concept of a sustainable “digital DNA” encompasses the adoption of green technologies and requires rethinking how tech products are designed and distributed to minimize ecological impact and maximize social benefit. This will also be one of the key topics addressed in MWC 2025 Barcelona talks. Will it give us the tools to build a more equitable and conscious future?
The agenda: speakers and talks
MWC 2025 Barcelona is a space for interaction and learning. With large stages and screens, the organizers are bringing together top personalities and business leaders such as Peegy Johnson, CEO of Agility Robotics; Börje Ekholm, President and CEO of Ericsson; and Jessica Sibley, CEO of Time.
Some of the talks scheduled include:
- In AI we trust?
- Hyper-personalisation: Finding the sweet spot between value and intrusion
- Are telcos behind the AI curve?
Mobbeel among the 50 featured companies in the Spain Pavilion
In the upcoming edition of the Mobile World Congress, Mobbeel will be part of the Spain Pavilion, an initiative led by Red.es that aims to bring together Spain’s most cutting-edge tech companies at the world’s most important digital industry event. This year, the Spain Pavilion will feature 50 selected companies to represent national innovation—an 11% increase from the previous edition—highlighting the growing importance of Spanish tech talent on the global stage.
Mobbeel will have a customized stand and access to strategic networking and meeting areas. This space allows us to showcase our digital identity verification solutions focused on fraud prevention and to open new business opportunities
The Spain Pavilion will once again serve as the epicenter to showcase the potential of the national business ecosystem. Mobbeel, with its commitment to state-of-the-art technology, presents itself as an example of applied innovation with an impact on various industries.
The only Extremadura-based company in this pavilion
Mobbeel is the only company from Extremadura selected to participate in the Spain Pavilion at MWC 2025 Barcelona this year, a distinction that underscores our company’s position and strengthens our commitment to the region’s tech ecosystem.
Our participation places us in a privileged position, providing us with international visibility. However, this opportunity also carries a responsibility: to remain leaders in biometrics and continue proving that Extremadura is ready to compete globally.
Contact us if you are planning to attend MWC 2025 Barcelona.
GUIDE
Identify your users through their face
In this analogue-digital duality, one of the processes that remains essential for ensuring security is identity verification through facial recognition. The face, being the mirror of the soul, provides a unique defence against fraud, adding reliability to the identification process.
